The wonderful world of Smoby has taken over UKMums.TV and we’re inviting families to join the takeover to explore Smoby’s magical role play collection!

Over the coming week, you can expect plenty of playtime inspiration, there will be an awesome competition, and lots more opportunities to win in our terrific Twitter event. Plus, we’ll be bringing you honest reviews from real families that love Smoby!

With almost 100 years’ experience in creating toys that are designed not only to be fun but also beneficial to a child’s early development, this Smoby takeover is one not to be missed!

Join the takeover today and discover what Smoby’s brilliant role play collection has to offer!