As part of the takeover this week, we’re looking back at a summer of fun with Smoby…

The team behind this brilliant brand took the range to a family festival, as well as a shopping centre based play zone. In doing so, they brought the Smoby collection straight to families, and spread some serious Smoby smiles!

Smoby at Gloworm Festival

Following a fabulous response from families who attended the family event Gloworm Festival, last year, the ‘Smoby Play Zone’ made its return to the Festival this summer, with a bigger and better space than before!

All weekend long, between 11th-13th August, festival goers were able to pop along to the Smoby Play Zone to enjoy the brilliantly fun playhouses on offer, zoom down some of the awesome slides and have a splash about with the fabulous AquaPlay sets.

Needless to say, this year’s appearance at Gloworm was every bit – if not more – successful as it was last year!

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A post shared by Smoby UK (@smobyuk)

Smoby at KidZania

This August, Smoby took over a designated play zone for under-4s in the interactive role-play city known as KidZania. Located in Westfield Shopping Centre in Shepherd’s Bush, KidZania is a popular destination that welcomes thousands of families throughout the summer holidays.

And Smoby’s month-long presence at KidZania allowed young visitors and their parents a unique opportunity to play exclusively with the Smoby collection of indoor role-play toys in a dedicated, branded space within the city designed just for kids.

The fact Smoby offers families toys that transport children into new worlds and possibilities, made KidZania a fabulous fit for the collection! After all, KidZania is a purpose-built role-play city JUST for children!

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A post shared by Smoby UK (@smobyuk)

One of the KidZania visitors who visited the Smoby play zone was Ashley James – Smoby’s celebrity ambassador. Check out what the presenter and DJ made of the experience below:

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A post shared by Ashley James (@ashleylouisejames)

And here’s another fabulous post shared by another family who visited the Smoby zone at KidZania:

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A post shared by Gloria Mills | Lifestyle & Parenting (@glo_aura)

Love the look of the Smoby collection and want to see it for yourself? The range is available from Very, Amazon and Argos and can be seen over on their sites!

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