Looking for the best early years toys on the market today? Check out our hotly anticipated ‘Baby & Preschool Award Winners’, in the Best Early Years Toys category.

With no shortage of toys on the market, it can be tough to pick the ones that offer the best value; in terms of cost, play, and developmental benefits.

Luckily, as part of this year’s UKMUMS.TV Baby & Pre-School Awards, our squad of families and teachers have been putting top toys to the test.

And, after several months of deliberation, our families are ready to deliver their verdict. Here are the early years toys that are worthy of award status!

Creative Play & Water Play

Some of children’s best-loved play patterns include creative play and water play.

Therefore, it should be no surprise that toys of this sort are plentiful.

In fact, of all the toy categories, our testers said this was one of the trickiest to judge, as there were so many great toys to choose between.

But, after much deliberation, a decision has been reached.

Here are this year’s Best Early Years Toys in the Creative Play & Water Play Category…


LEGO DUPLO Doctor Visit(RRP £17.99) by The LEGO Group

About the product: Little doctors and nurses will love the fun activities and friendly physician that feature in LEGO DUPLO Rescue Doctor Visit. This versatile playset is also an excellent way to prepare youngsters aged 2+ for a visit to the doctor. Introducing pre-schoolers to the fun activities that occur at a health clinic, this playset is all about the importance of good health and caring behaviour, which makes it ideal for developing kids’ social and emotional skills.

What our tester said: “Excellent playset promoting imaginative play. 

Young children can assemble it fairly easily with the pieces being great and sturdy for small hands. 

Colourful with great detail and excellent role playing opportunities to help reassure youngsters about visits to see the doctor or nurse.”

Joint Silver

Toomies Bubble & Bake Bathtime Kitchen (RRP £19.99) by TOMY

Duck On Call – 70914 Fire Brigade Emergency Vehicle (RRP £29.99) by Playmobil

Joint Bronze

Aquadoodle Super Rainbow Deluxe (RRP £24.99) by TOMY

Weebles (RRP from £3.99) by Character Options

Highly Commended

Solar System Baff Bombz (RRP £9.99) by Zimpli Kids

BABY born My First Swim (RRP £18.99) by Zapf Creation

Playfoam Pluffle Sensory Station (RRP £32) by Learning Resources

Best Wooden Toys

Wooden toys are some of the best-loved playthings that have stood the test of time.

Long lasting and ideal for passing from one generation to the next, there are our testers’ favourite wooden toys and the winners of this year’s Baby & Preschool Awards.


Wooden Bouncing Bunnies(RRP £9.99) by Jaques Of London

About the product: This ‘Jack in the Box’ inspired game features 4 wooden sticks, each featuring a bunny. The wooden sticks are painted in 4 primary colours; green, blue, yellow and red. Therefore, this toy is brilliant for developing colour recognition. The purpose of this brilliant Montessori toy is to place the wooden, colourful sticks in the slot and push down to activate the spring mechanism. It is a fantastic sensory toy, appealing to children’s sense of touch.

What our tester said: “The children loved this – it’s nice and colourful and a simple concept that made the children laugh.  It also helped them to recognise the colours, as well as their motor skills by putting the Bunnies into the slots.”


MORI Playtime Collection (RRP £9.50 – £42) by MORI


100% FSC® Certified Noah’s Ark (RRP £49.99) by Bigjigs Toys

Best Toys & Games to Support Early Development

With ever more research to suggest the effectiveness of learning through play, we bring you our testers’ top toys and games to support early development.


Spike the Fine Motor Hedgehog® Puzzle Playmate(RRP £15) by Learning Resources

About the product: Play and learn with Spike the Fine Motor Hedgehog® Puzzle Playmate. Little hands will stay busy with Spike the Hedgehog’s 2 different puzzles. Toddlers and pre-schoolers can sort and match the shapes, or explore Spike’s pop-in, pop-out quills, while building 5 skills through fun, fine motor skills play activities. Spike the Fine Motor Hedgehog® Puzzle Playmate is great for helping toddlers and pre-schoolers learn through play at home or in a small group setting. Young children build 5 skills while playing with Spike the Hedgehog: fine motor, logic and reasoning, and shape, colour, and number recognition.

What our tester said: “Great for developing colour and shape recognition, as well as fine motor skills.  Bright and colourful and very easy to clean, and it’s easy to take out and about as well.”

Joint Silver

Fat Brains Toys Inny Bin (RRP £19.99) by TOMY

Numberblocks Number Fun (RRP £24.99) by Trends UK


Educational Montessori Game – Fairy Storyteller (RRP £12.99) by Lisciani Giochi

Highly Commended

Fat Brains Toys Spin Again (RRP £29.99) by TOMY

Monster Counters Activity Set (RRP £27.99) by EDX Education

Mizzie The Kangaroo Baby Teething Toy (RRP £14.99) by Mizzie The Kangaroo

My Gears! Junior 4+ Set (RRP from £30) by EDX Education

Geomag Magicube Shapes 100% Recycled Plastic Little World – 25 pcs (RRP £50) by Geomagworld

Outdoor Toys

Outdoor toys offer little ones fresh air fun that has a host of benefits to both physical and mental health; especially when children are engaged in some great active fun.

Fortunately, there are some great outdoor toys to make fresh air fun all the more entertaining.

Check out the winners of the outdoor category in this year’s baby and pre-school awards…


TP Active-Tots Wooden Climb and Swing (RRP £179.99) by TP Toys

About the product: Part of the Active-Tots range, this compact, foldable swing and climbing frame includes the much-loved TP Foldaway Swing Seat, which is soft, comfortable and supportive for those 6m+. The Wooden Climb and Swing also features a climbing ladder to encourage your toddler to stand and climb as they tackle it at their own pace. This beautifully designed product focuses on the concept of independent learning and aims to build confidence, stability, strength and gross motor skills.

What our tester said: ”Fabulous toy, very well built. 

Strong and sturdy – loved that it folded away after use, making it easier to store.  Climbing frame an instant hit for our older children whilst the swing was more suitable for our younger ones. 

A great addition for a childcare setting.”


Peppa’s Garden Playhouse (RRP £17.99) by Playmonster


Micro Ride-On Air Hopper (RRP £39.95) by Micro Scooters Ltd

Soft Toys

Soft, cuddly and super cute, soft toys have had a special place in children’s hearts for millennia!

Offering a host of developmental benefits, as well as comfort to children in their early, formative years, these toys will always be some of children’s favourites.

But which soft toys have come out on top in this year’s Baby & Preschool Awards? Here are the results you’ve all been waiting for…


Mindful Lil Minds Breathing Meditation Buddy (RRP £24.99) by Flair GP 

About the product: Mindful Lil Minds Breathing Meditation Plush is the cute and cuddly soft toy koala… with a special twist! This beautiful toy will help kids aged 3+ create an everyday meditation practice, as they learn to manage stress levels and anxiety, through play. Press her right paw to begin a 5-minute guided meditation. The Koala’s diaphragm expands and retracts providing a visual aid to follow. On the first deep breath you can smell the calming scent of eucalyptus from the Koala’s belly. It’s super soft and has a weighted bottom making her a fabulous cuddly toy!

What our tester said: “Fantastic idea! Love the fact that the guided meditation is not only audio but that the koala’s chest expands too so that there is a visual aid to help with the meditation exercises. Very sensory toy, stimulating sight, sound, smell and touch.”

Joint Silver

SNOObear (RRP £59.95) by Happiest Baby

Dream Beams (RRP £7.99 for 18cm toy | £12.99 for 30cm toy) by Happy Line Toys


Warmies Large Soft Toy (RRP £16.99) by Warmies – Intelex Group (UK)

Please sign in or register to leave comments on this page.
Sign up to our newsletters
Follow Us!