Today marks a very exciting day as we announce that the Mums Choice Awards 2021 are now open!

The Mums Choice Awards are designed to recognise the best products, services and brands aimed at parents and guardians and/or their children. Our goal is to give parents and gift buyers a clear insight into what products are favoured by their peers.

The Mums Choice Awards have been running for seven consecutive years and have become the accolades to strive for. The Mums Choice Awards are now widely recognised among consumers, and they’re trusted by parents, who have confidence in the peer-voting system.

So, if you own or represent an amazing brand, help us celebrate excellence in the early years category and enter the Mums Choice Awards now!


Why enter?

Achieving a Mums Choice Award offers entrants an outstanding opportunity to highlight products to a targeted consumer audience via the UKMums.tv website and social platforms.

All results will be published on the UKMums.TV website during the week commencing 22nd November 2021. Award winners will be featured, with a click-to-buy link, on www.ukmums.tv. Each category will have its own dedicated page, for which UKMums.TV guarantees 125,000+ daily page impressions for 30 days, from the results’ publication date. Gold, Silver and Bronze winners will receive a bespoke Awards logo free of charge, with no licensing fees, which can be used on online and print materials.

The judging process:

As in previous years, the Mums Choice Awards entrants will be judged through individual testing by the readers of UKMums.TV, as well as by the UKMums.TV team.

The Mums Choice Awards will be separated into five categories; entrants are asked to select the category that fits best:

  • Best Toys
  • Best Children’s Entertainment
  • New Baby Must-Haves
  • Best Style Products
  • Best Food and Drink


Each section of the awards has numerous subcategories, so there are plenty of opportunities for entries and chances to gain an award!

Enter your product, brand or service into the Mums Choice Awards!

To enter, please click the link and download the relevant entry form below. Then, follow the instructions outlined on the form to complete your entry.


Best Toys Entry Form

Best Children’s Entertainment Products Entry Form

New Baby Must-Haves Entry Form

Best Style Products Entry Form

Best Food and Drink Products Entry Form


Alternatively, for more information or for help completing your entry, please email editor@ukmums.tv

Please note, the awards close on 1st October 2021.

Please sign in or register to leave comments on this page.
Sign up to our newsletters
Follow Us!