The UKMums.TV Baby & Pre-School Awards are now open!

Today marks a very exciting day as we announce that the UKMums.TV Baby & Pre-School Awards are now open!

The UKMums.TV Baby & Pre-School Awards are designed to recognise the best products, services and brands in the baby and pre-school domain! Much like the Mums Choice Awards, which we will run later this year, our goal is to give parents and gift buyers a clear insight into what early years products are favoured by their peers.

While these awards are new this year, the Mums Choice Awards have been running for six years and have become the accolades to strive for. The Mums Choice Awards are now widely recognised among consumers and they’re trusted by parents, who have confidence in the peer-voting system.

With the UK currently welcoming hundreds of thousands of babies conceived during lockdown, and with consumers spending more time than ever online and contributing to the high engagement we’re seeing on UKMums.TV, 2021 presents an opportune time to launch the Baby & Pre-School Awards!

So, if you own or represent an amazing brand or product in the baby and pre-school arena, help us celebrate excellence in the early years category and enter our Baby & Pre-School Awards now!

Enter your product or brand into the UKMums.TV Baby & Pre-School Awards

Why enter?

Online word of mouth communication is essential in today’s world. Our category winners and runners up will benefit greatly from this. All results will be published on www.ukmums.tv for 30 days from Tuesday 2 June 2021. Each category will have its own dedicated page with a newsletter and concentrated social media push. We can guarantee that each day over 125,000 page impressions will be gained for the category, plus many more times over the awards announcement month.

Every winning product will have a click-to-buy link added to the features. Gold, Silver and Bronze winners will also receive a bespoke UKMums.TV Awards logo FREE of charge, with no licensing fees, which can be used on online and print materials.

Enter your product or brand into the UKMums.TV Baby & Pre-School Awards

The judging process:

Depending on the category, judging will take place in one of two ways. The first way will be individual testing by the team here at UKMums.TV, and for the second way, entries will be distributed to our testers who will submit their thoughts via a virtual testing panel.

Each category will have a gold award winner, a silver award winner, and a bronze winner. Stand-out items will be recognised within each category. If we have a particularly high volume of entries, we will compartmentalise the most popular categories, ensuring that the best products receive the recognition that they deserve.

The UKMums.TV Baby & Pre-School Awards will be separated into nine categories; entrants are asked to select the category that fits best:

  • Best Maternity Products
  • Best Feeding Products
  • Best Baby On-the-Go Products
  • Best Sleep & Soothing Products
  • Best Early Years Health & Care Essentials
  • Best Furniture & Decorations
  • Best Apparel Products
  • Best Early Years Toy & Entertainment Products
  • Best Early Years Eco Products


How to enter:

To enter your product, brand or service into the UKMums.TV Baby & Pre-School Awards, first you’ll need to download and complete an entry form, which can be found here.

To submit your entry forms, or for more information about this awards programme, please email Georgie@UKMums.tv or Ellie@UKMums.tv.

Please note, all entries need to be received before the closing date of Friday 30 April 2021 (Please note this deadline has been extended).

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