Basic Fun! is the top toy company behind the super-cute Cutetitos collection – the adorable animalitos that come ready to be unrolled and discovered… but they also look after many more cool brands that kids LOVE to collect!

So, if you’re looking for a birthday party present, a school-time treat or a “just because” gift, then keep reading. Here are Basic Fun!’s most sought-after collectibles …

Care Bears

Having celebrated 40 years of Care Bears last year, the iconic 80s brand is at its colourful best in 2023, with so many lovable, soft and cuddly characters to collect, in a whole range of different sizes, from 7cm Micro Plush to 22cm Bean Plush, all the way through to 35cm Medium Plush Bears.

Collect new and old favourites, including Cheer Bear, Grumpy Bear, , Share Bear, Dare To Care Bear, Togetherness and more …


These meow-vellously collectable misfitting cat plushies have a passion for sitting! No space is too small for these funny felines—or so they think. But now that these curious Mis-Fits have squeezed and squished themselves into meme-ishly tiny spots, they need your help to get them MEOWT!

Inspired by the #ifitsisits meme, the Misfittens Cats are looking for new friends to join in their Mis-Fitting adventures. Rescue these Mis-Fits today from their mis-fitting containers, and watch them puff back up to DOUBLE IN SIZE! There are currently 12 Misfittens to collect, but more on their way very soon!


For over 75 years, Tonka has been the world’s favourite toy truck! And today, Tonka is still rolling into the imaginations of kids all over the world. From one generation to the next, Tonka is a rite of passage that carries meaning and creates memories.

Tonka inspires kids to create stories, get moving and stay active, while igniting imaginations to run away from screens and into new adventures! And kids can collect a whole fleet of the toughest of construction toy vehicles from Tonka, including the mighty Monster Metal Movers, which are DOUBLE the size of the current metal movers!

My Little Pony

My Little Pony is celebrating 40 years of play in 2023 and fans can mark the occasion with some nostalgic Classic characters! Designed for whole new generation to love, these original pony friends have beautifully long, shiny hair that kids can brush, braid and style. They look and feel just like you remember!


There are so many rod and connector construction kits to collect from K’Nex that encourage kids to think outside the blocks and always build bigger than the box! From Kid K’Nex to K’Nex Classics, all the way through to K’Nex Coasters – there’s something for every building fanatic – Just think outside the blocks!

Basic Fun! has so many cool toys and collectibles that the fun never has to end! You can pick up the toys listed above from all good toy retailers.

To continue the fun with Fashion Puppyitos and Basic Fun!, head back to the main takeover page here.

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