This week, we’ve been introducing you all to Character Options’ fabulous Morphle toy collection! You can read more about this awesome new collection here. But first, join us as we take a moment to learn more about the characters from Morphle that inspired this epic range of toys!


Mila is a young girl with a very special magical pet named Morphle. She is an imaginative little girl who loves having adventures!


This red magical creature is Mila’s pet and best-friend. Morphle has the power to morph into anything he or Mila can imagine.


Orphle is a green magical pet who is Morphle’s naughty green twin, who escaped from the Mirrorworld through Mr Mirror in the Magic Pet Shop.


Louis is Mila’s Daddy who owns the Magic Pet store, which is home to many different creatures, each with their own special ability. He cares a lot about Mila and they love spending time together. He sometimes joins Mila and Morphle on their heroic adventures!

Troy, Sarah and April

Troy, Sarah and April are Mila’s friends.

If you know a child who LOVES Morphle, Character Options’ new toy collection is available now from Argos, Smyths, Sainsburys, The Range, The Entertainer, Very and Toymaster.

Or, if you’re feeling lucky, head back to the main #MorphleToys takeover hub by clicking here, where you could win a bundle of Morphle toys.

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