Sudocrem is inviting everyone to celebrate the brand’s 90th birthday by taking part in the Sudocrem 90km Challenge.

As Britain’s best-loved nappy cream becomes a nonagenarian in 2021, the brand is teaming up with a band of cycling enthusiasts, including Paralympian cyclist Dame Sarah Storey and meteorologist Laura Tobin to encourage families to get on their bikes and raise money for premature baby charity, Ickle Pickles.

Interested? Visit the Sudocrem website for more information! You can cycle 90km in one day, or over a week, or even a month. Remember to get your friends and family to sponsor you (you’ll need to set up a fundraising page here: https://uk.virginmoneygiving.com/giving/) – all proceeds go to purchasing vital neonatal equipment to help sick and premature babies all over the UK. And don’t forget to pack your My Little Sudocrem for any cuts and scrapes along the way.

To be in with a chance of winning one of the four panda cycling packs up for grabs, simply answer the question below before the closing date of 19th July 2021 @3pm.

Each of our lucky winners will each receive a Panda Cycling Kit, which includes the following items:

  • PandCyclists’ Little Sudocrem
  • Panda plasters
  • Ickle Pickle wristband
  • Puncture-repair kit
  • Cycle More bag
  • Badge


Good luck!

Competition Closed

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