UKMums.TV has three Melissa & Doug #GiftofPlay toy bundles to be won in this incredible giveaway!

With lockdown restrictions beginning to ease, Melissa & Doug commissioned a new study of parents and children, to reveal how the last 12 months have impacted family life.

Juggling home schooling, work and household chores may have tested the mettle of parents everywhere, but half of mums and dads believe the lockdowns have made them better parents.

Melissa & Doug’s research also found that pre-pandemic, weekday life was too busy for two in five families (38%) to enjoy quality time together.

But with more unstructured time in lockdown, parents spent 50% more time playing with their children.


Many families have benefitted from increased unstructured time – 34% of parents say it’s improved their bond with their child, while 36% now have a greater understanding of their child’s personality and needs.

Nearly half of children say having more play time was the best thing about the lockdowns, as simpler family pastimes like baking and crafting made a resurgence.

These findings underpin Melissa & Doug’s Gift of Play ethos, that allowing children time to just play, the freedom to explore different kinds of open-ended imaginative play, is the best gift parents can give them.



And so, to celebrate these findings, Melissa & Doug has partnered with UKMums.TV to offer three lucky readers the chance to win a prize bundle of five #GiftofPlay toys, endorsed by Dr. Sam Wass, child psychologist and The Secret Life of Four/Five/Six-Year-Olds expert. Each bundle is worth almost £100 and includes the following items:

Wooden Latches Board

Primary Lacing Beads

Food Groups

Fire Chief Role Play Set

Doctor’s Kit Play Set


For the chance to win, enter via the Rafflecopter form below. The competition is open to UK-based readers aged 18+ and it closes at midnight on Monday 5th April.

For more information about Melissa & Doug’s #GiftofPlay or to read Dr. Sam Wass’ play tips, head to the brand’s UK Facebook or Instagram pages.

a Rafflecopter giveaway

For full terms and conditions, please click here: Terms & Conditions & Privacy Policy – UK Mums TV

Competition Closed

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