Sudocrem was invented in Dublin all the way back in 1931 by a pharmacist named Professor Thomas Smith and, after 88 years, the product is still going strong. So much so in fact, that in May, Sudocrem unveiled a new advertising campaign which is all about soothing.
With pandas practicing tai chi, the most soothing form of martial art, in a tranquil zen garden, you’d be forgiven for drifting into a soothing slumber. Cut to a nappy change and we’re reminded that Sudocrem has been soothing babies’ skin (not just bottoms!) for generations.
To celebrate Sudocrem’s new advertising campaign, we’d like to offer parents a helping hand – or paw – with their soothing moment.
The special Sudocrem Soothing pack contains a bedtime story all about Mr Panda and his soothing night time rituals, a cuddly panda bear toy, a fluffy bath towel, and an eye-mask for grown-ups. Plus, a handy pot of My Little Sudocrem – ahhhhhh, it doesn’t get more soothing than that!
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