Cartoon Network puts children at the heart of everything they do by offering them plenty of belly laughs and great shows that promote inclusivity and diversity, The brand also aims to empower kids by giving them a voice on the things they are passionate about.
As part of this ambition, Cartoon Network launched Redraw Your World, which you can read about in full via the main hub page. Redraw your World is designed to encourage kids to celebrate themselves; whoever they are, whatever they do and however they do it. Redraw Your World has been created to empower kids to feel happy in their authenticity and to reassure them that everyone matters.
Last year, the brand also launched Cartoon Network’s Climate Champions, a campaign designed to empower kids and give them the tools to join the fight against climate change – a top concern for them.
What is Cartoon Network’s Climate Champions?
On Cartoon Network’s Climate Champions microsite kids can find cool tips on ways to help the planet, discover nature-related content and hear other kids’ thoughts on climate change, along with taking part in multiple challenges, all of which go towards helping the climate.
Through this campaign, Cartoon Network hopes to demonstrate that any number of small actions by children can make a big difference and inspire others, help change behaviours and set a strong example for the grown-ups to follow too!
What is a Cartoon Network Climate Champion?
Anyone can be a Cartoon Network Climate Champion – it means caring about the planet, wanting to make a difference together, and having fun while you do it! Being a Climate Champion is a cool way to discover awesome tips to help protect planet Earth and learn about the natural world. The Cartoon Network Climate Champion website is full of awesome content for Climate Champions to enjoy including daily challenges that will help the planet – plus videos, quizzes, games and more!
Every challenge that gets completed is tracked on an interactive map, so you can see the changes you and other champions are making together around the world in real time. Already, the initiative has recently reached over 1 million accepted challenges – right now over 1,389,000 and counting-, supporting the message that we can make a BIG difference together through making small changes!
Cartoon Network is available on Sky 601 / Virgin Media 704 and NOW.