This week it’s one day of excitement after the next, as we announce to the world the winners of this year’s Mum’s Choice Awards. Every day, we’re announcing the winners of the different categories, so remember to keep coming back each day to discover MORE award-winning products. Today, we’re delighted to be announcing the winners for many of our Best New Baby Must-Haves categories. 

What Are The Best New Baby Must-Haves?

At UKMums.TV HQ, we know only too well about the vast number of things that new parents are told they should buy. But what are absolute must-haves? That is to say – what are the real game changers and life savers for any new parent?

As always, this was one of the categories where we received most entries, so the testing process had to be thorough.

But the results are in, and we can now tell you what’s come out top in the following subcategories:

  • Baby On-the-Go
  • Feeding Products
  • Baby Changing Bags and Toiletries
  • Nursery Must-Haves
  • Health and Care Products

Best Baby On-the-Go Products 


Purflo Cosy Wrap Travel Blanket
(RRP £39), from Purflo

About the product: “Safely snuggle up your little one for travelling in Purflo’s breathable Cosy Wrap. Swap the tricky outfit changes as you’re putting your baby into the car. This all-in-one alternative is thin enough to make sure the straps can be tightened properly, leaving your baby safe and snug.

A soft jersey lining and fleecy outside keeps the winter weather out. Not just for the car seat but also in your pram/pushchair, with or without a harness.”

Our tester said:

“It’s a lovely blanket with a beautiful design. My daughter stays nice and cosy (and safe!) during our car journeys now! We’d definitely recommend!”


Aqua Wipes Originals: Travel Pack
(RRP £13.99 for a box of 12 packs), from Aqua Wipes Ltd.

About the product: “Biodegradable, plastic-free baby wipes with aloe vera for newborn sensitive skin. Trusted by the NHS, they’re natural, eco-friendly, vegan, compostable and dermatologically tested. These unique Aqua Wipes are formulated with 99.3% purified water, a mild coconut derived cleansing agent and soothing aloe vera, so they’re kind to baby’s sensitive skin. Packaged in recyclable material, the travel packs have 12 wipes in each pack; perfect for handbags and pockets!”


koo-di Splish Splosh Universal Stroller Rain Cover
(RRP £23), from koo-di

About the product: “This rain cover is there to keep all the fun inside and all the rain out!

The showerproof fabric will keep your little one cosy and dry so that no adventures need to be rain-checked.

Easy to pop on so that it’s easy to pop out and even comes in a handy bag. Because we’ve used less PVC, the protective fabric also provides a dark sleep space for naps on the go! Its 2-in-1!”

Highly Commended

Disney Baby Pram Organiser by Enchanting Disney
(RRP £32), from Enesco

About the product: “This Classic Disney pram organiser keeps all essentials and valuables close at hand when you are out and about. A functional, fashionable bag that easily attaches to your pram with the Velcro side straps.

The main compartment has a Velcro fastening for easy access. Valuables such as your mobile phone, can be sorted in either the front or inside zipped pockets.

The gender-neutral design with Bambi, Thumper and Marie makes it the perfect baby shower gift for every parent. Made from 100% lightweight, sturdy and wipe clean polyester fabric.”

Highly Commended

koo-di Oopsie do do wetec seat protector
(RRP £10), from koo-di

About the product: “An essential in your potty-training tool kit!

Made with ‘wetek technology’. This soft, super-absorbent towelling pad with waterproof backing, will soak up any little accidents wherever they happen.

Designed to fit most car seats and pushchairs; it protects the upholstery so rather than washing the entire seat cover, just wash the pad and reuse! Machine washable and fast drying. Comes with a handy zip lock wet bag.”

Best Baby Changing Bags & Must-Have Toiletries for Changing Bags


Disney Baby Backpack by Enchanting Disney
(RRP £68), from Enesco

About the product: “The classic gender-neutral Disney changing bag featuring Bambi, Thumper and Marie is perfect for trips out with or without baby.

The backpack features a grab top handle, D-rings to attach to pram and elasticated side pockets for bottles. Several storage areas inside the bag allows you to carry all the essential everyday items you and your little one needs. Padded back and shoulder straps are added for your comfort. External zipped pockets make it safe for any valuables. Made from wipe clean, lightweight and sturdy polyester fabric.”

Our tester said:

“Lovely changing bag; great design. Wipe clean gender-neutral material is lovely and hubby doesn’t mind taking this along with him either!

Pockets inside help to keep everything separate and easy to see, with elasticated outside pockets good for keeping drinks, bottles, hats and gloves and even small cuddly toys in!”


Aqua Wipes 3-in-1 Premium
(RRP £3.50 per pack), from Aqua Wipes

About the product: “These new wipes are biodegradable, plastic-free and compostable. Their barrier protection technology soothes and protects sensitive newborn skin. Plus helps prevent nappy rash. The unique Aqua Wipes formula contains 3% Dimethicone; a triple natural complex of aloe vera (moisturising), chamomile (soothing), and witch hazel (calming).

The dermatologically tested skin protection barrier makes them perfect to use from birth onwards and is vegan and eco-friendly.”


Pippa Vegan Leather Black Changing Bag
(RRP £79), from Babymel

About the product: “This chic mid-sized convertible changing bag is perfect for a day out with baby. The scooped zip opening into the spacious main compartment helps for easy access while perfectly positioned pockets keep everything organised. The Pippa comes packed with accessories including a machine washable padded changing mat for easy nappy changes, insulated bottle holder for feeding, padded shoulder strap for comfort and hidden built in stroller straps so you can go hands free.

Best Feeding Products


koo-di tiny taster 3 in 1 wooden highchair
(RRP £135), from koo-di

About the product: “This wooden highchair is 3 pieces of furniture in 1, and grows and changes as they do. Stage 1 is a super stylish highchair, Stage 2 is a low chair to eat/play at their own table and Stage 3 gives you a stool suitable right up to 8 years old. Removable pad, harness, two-part tray, option with and without wheels and adjustable footplate.”

Our tester said:

“This is a great product! I love the option to adjust from highchair to a chair for toddlers, for those on the move, and perhaps not wanting to feel restricted to just dining at a high table. It’s easy to adjust and offers great value for money, given the age range up to 8 years. I also really love the design as it’s clean and modern, and easy to clean. I’d just add stoppers to the back legs to prevent it from tipping backwards!”


Removable Divider Plate
(RRP £19.99), from Eco Rascals

About the product: “Eco Rascals silicone suction plates are the largest on the market and can transform from a three-section plate to a full-size plate. Made of 100% LFGB food safe, non-toxic silicone, this innovation cares for both the child and the planet. It has a “two plates in one” design! With a removable divider, parents can save money and reduce waste by transforming the plate as their child grows. It’s also sustainable, as silicone is durable and kinder to the environment than plastic as it doesn’t degrade over time.


Flopsy Egg Cup Set
(RRP £14), from Enesco

About the product: “Make mealtimes fun and practical with this newly launched Flopsy egg cup set. It can be used at home, in the garden, or anywhere on the go. The artwork for this set features Peter Rabbit’s sister in her iconic red cape and wicker basket. With designs taken from the original illustrations from the Beatrix Potter stories. The set is dishwasher and microwave-safe. Plus meets UK and EU Food Contact Material (FCM) Regulations.”

Highly Commended

koo-di tiny tapas silicone feeding placemat
(RRP £20), from koo-di

About the product:

“A taste for clever design? tiny tapas is a soft, silicone all-in-one placemat and bowl set that grips any highchair surface. No need for lots of separate little bowls. It’s designed for fewer spills and more foodie thrills, so baby can explore and enjoy new tastes and sensory experiences.”

Best Health & Care Products


Purflo Breath pregnancy Pillow
(RRP £69), from Purflo

About the product: “The Purflo Breathe Pregnancy Pillow is a revolutionary new design combining ergonomic shaping and luxurious breathable materials. Developed using in depth consumer research, this product features Purflo’s signature 3D spacer mesh and super soft interlock jersey cotton, providing the ultimate breathable pregnancy pillow. The versatile design can be used as a back support, feeding cushion and as a baby support cushion for tummy time.”

Our tester said:

“I’ve used a couple of these, and this is the best! It’s much firmer for sleeping so it doesn’t squash between legs too quickly. The mesh material is great for sleeping as it’s breathable. I also like that it doesn’t stick to your bedding, making it easy to move side to side with it not pulling your duvet with it!”


Cuddledry Hands Free Towel
(RRP £39.99), from Cuddledry

About the product: “The Cuddledry handsfree towel is a perfect gift and a new baby must-have for new parents. Worn around the neck like an apron; it gives parents two hands to safely lift baby from the water. Thus eliminating the stress many feel at bath-time. Double layered and made using sustainable bamboo; it’s silky soft and super absorbent. Larger than other designs, the Cuddledry has lots of fabric to wrap them up in and grows with your baby. The only towel you need!”


koo-di Real Sunshady Universal Stroller Cover
(RRP £29), from koo-di

About the product: “Keep it cool! Made with breathable navy blue fabric; which absorbs more UVA & UVB sun rays than traditional black. Breathable airflow mesh blocks 93% of UVA & UVB sun rays. A bright idea indeed! Quick and easy to attach for the instant cool factor and even folds up into its own handy bag. Great as a sleep blind too, its 2-in-1!”

Highly Commended

Mama Bamboo Sustainable Bamboo Nappies
(RRP £9.95; £7.96 on subscription), from Mama Bamboo

About the product:

“Mama Bamboo’s sustainable bamboo nappies are soft, breathable and temperature regulating, helping to reduce nappy rash. Mama Bamboo uses 100% plant-based top and bottom covers, and its nappies are free from elemental chlorine, alcohol, latex and PVC. The company offers a hassle-free subscription service and delivers straight to your door. Proof that disposable nappies can offer convenience without compromise.”

Best Nursery Must-Haves


EZVIZ Baby Monitor 1 (BM1)
(RRP £149.99), from EZVIZ

About the product: “The EZVIZ BM1 is packed with features to help baby sleep better and reassure parents. Includes 1080p FHD, crying detection and out of cot alerts. AI powered baby activity detection, auto play soothing music, clear night vision, two-way talk and even smart integration. The BM1 has undergone countless designs and redesigns, as well as rigid lab testing before finalising every little detail. It’s pretty cute too!”

Our tester said:

“It’s a very stylish baby monitor – I liked that it played soothing music until I could get to my baby, and also that I could communicate with her. Having no wires makes us feel safer – she can’t pull it over or play with the cable. We feel it’s good value and would recommend!”


Purflo Snoozee |Sleep Trainer & Clock
(RRP £30), from Purflo

About the product: “The Purflo Snoozee Sleep Trainer Clock is sleek and stylish sleep trainer clock for children who can’t yet tell the time. Featuring a simple display to help little ones understand when it’s time to wake up. Yellow screen with sun means ‘wake up’ — blue screen with a moon means ‘sleep time’. With 7 levels of brightness to provide a reassuring glow without being too bright at bedtime. Fully chargeable meaning no need for mains cable next to the bed.”


koo-di Day Dreamer Breathable Nest
(RRP £10), from koo-di

About the product: “The koo-di Day Dreamer Breathable Nest is a must-have for safe, supervised nap time, tummy time and play time. The Day Dreamer is a soft, cosy and comfy spot to pop baby down so that you can  use both your hands. Let them nap, daydream or simply watch the wondrous world go by, in safety.”

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